Types of Guests at Bali Holiday Villas & Ways to Target Them
Bali, Indonesia, is one of the most popular Asian tourist destinations, with visitors from all over the world returning year after year for a relaxing retreat and escape from the city. its beautiful beaches, interesting culture, active nightlife, and daring nature attracts visitors of all type from. The people you’ll meet in Bali are as diverse as the island’s charms, ranging from old-schoolers and honeymooners to expats, partygoers to zen-seekers. In the other side, you, like other vacation rental owners, are probably attracting one to three sorts of guests to your Bali holiday villas. Not because you specifically sought them out, but more because they happened to bump on your vacation rental.
Learn from hotels. Segment your customers, learn their behaviour, and begin marketing to them. Here are the five different types of vacation rental visitors you might be attracting right now. Start to be specific and focus on one or two type of guests and apply that to your vacation rental.
Couples and Newly-weds in Honeymoon: Private Bali Holiday Villas
The romantic vacation market is huge in Bali, and they tend to look for Bali holiday homes that allows them to create beautiful memories together. When couples decide to travel, they frequently do so to commemorate a special occasion, such as a birthday, wedding, honeymoon, or anniversary.
How to get their attention:
- Couples want to have the ultimate privacy. Make sure your property provides privacy and a place to unwind.
- Provide special service to create romantic memories like flower bath, candle-light dinner, or couple spa session.
- Provide useful information about romantic local places by identifying nearby restaurants and local sights that can be used as date ideas.
The Family Vacationers: Bali Villas with 2 Bedrooms or More
Every year, it’s the thing that families look forward to: finally being able to spend time together after a hard year. The guests of this type of vacation rental are searching for leisure, memories, and enjoyment. Families with small children frequently travel during the off-season, resulting in an increase in off-season bookings. They prefer Bali villas holiday vacation rentals with pools and lots of creature comforts.
How to get their attention:
- Despite the fact that families are excited to be away from home for a bit, they nevertheless want to feel at home.
- Provide the kitchen with complete amenities like microwave, coffee maker, toaster, and possibly dishwasher. Also make sure to provide all utensils like knife, bottle openers, complete set of fork and spoons, and lots of plates.
- Have a laundry machine or in-house laundry service
- Stock up some board games or puzzles for the family
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The Business Work-cationers: Private Villa in the City
You might have been focusing too much on holiday makers while forgetting the business travellers marker. They might be invisible, but there are actually many business travelers visiting Bali for their ventures! These travelers often want to have a bit relaxing taste of Bali while also doing their work. They are the type of guests we want to welcome in the vacation rental industry; fully booking the villa from Monday through Friday, and they also tend to return and spend more. They frequently choose a vacation rental over a hotel stay since it is less expensive.
How to get business travelers’ attention:
- Convert your home into a peaceful, well-lit environment ideal for business travelers seeking a respite from crowded hotel rooms.
- Make sure to provide travel distances and estimated driving times to key locations in your city or the surrounding metro area.
- Provide technology conveniences like smart-house or online check-in.
- Offer special service like car rental, driver on request, or luxury amenities like coffee maker.
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Group of Vacationers: Large Holiday Home
Large groups frequently choose Bali holiday homes for rent for their yearly gatherings. From uni students to family reunions, office outings, retreats, and adult-get-together. While the amount of space on your property is the most significant element for a group, people also want to enjoy the best that your area has to offer without feeling like they are making too many compromises by sharing a room. You’ll have to accommodate the many personalities inside the group. Some may want to party, while others will want to learn as much as they can.
How to get large group’s attention:
- Big Bali holiday villas with 7 bedrooms or more
- Complete kitchen amenities
- A welcome book with recommendation of local restaurants, bars, and attractions
- Provide additional sleeping arrangements like inflatable beds and convertible sofas
- Recommendation or service of minibus rental
So, have you identified the most frequent type of travelers in your Bali villa?
