Digital marketing competition has been an “epidemic” for all the online businesses in the world. Digital marketers are trying so hard to be the number one on the list when people or users are searching for the certain services or products. That’s a normal thing, even can be an obligation for many of us so the business can be developed.
The more your business found on internet, the higher its chance to increase the revenue and profit. That’s how the simple cycle how all businesses are developing on internet.
One of among many strategies you can apply for your own online business is that to get advantages by optimising your platform so what you are offering can be easily found. And today, the one and popular platform’s optimisation is how to get a better performance on Google. Search Engine Optimisation (SEO) for the past recent years has been helping many digital marketers and business owners in the world to achieve what their business has been targeted through search engines.
Facts to make SEO as your digital marketing strategy you won’t believe but they are true
Specially for the new beginner businessmen, there may some or many of things you don’t know how to optimise your site. If you have been built an outstanding website, so what’s happen next? What else to do? Do you think that many then will making orders of what you are offering? But how it can even possible for the customers to find your business. You are not that special!
And many other parts you have to paid attention to since the first time your site has been published for public (internet users).
There are facts you have to know what are going on related to your own site so you can then make a plan what to do to make SEO as one of your online marketing strategy.
The first thing you have to realised since the beginning is that, you can’t only be proud when your site has just launched publicly. You have to make sure that all of the site contents are also has been indexed by search engine especially Google.
Your site can appears on Google automatically but it will takes so many times to wait. It can be days, weeks, or even months. So that, you have to do an extra step for it where later you can even see your contents has been appeared on Google in just minutes. I am suggesting you that you have to sign up on Google Search Console first to ask Google to index your site and all its contents.
Google is the most popular search engine in the world and we are using it everyday. So do your customers. Therefore, if your services has been indexed, then there will be chance that your online business can be found.
So, the first ugly fact about SEO is that to ensure that all of the URL addresses on your site have been indexed. No matter how good the site design you have got, if the contents won’t appear on Google, you can say that will be a useless thing.
The next fact is that, since Search Engine Optimisation will mostly targeted the website as the main platform for marketing the business on internet, you have to realise that there might have been the same products and services that are offering the same as you do. So, those who have been making the site to market the businesses for so long is your competitors.
You may are thinking that you just have a small new business that its site just made days before and you are believing that your competitors must be the other small businesses as well. That’s where you get your thought wrong. All search engines are not working like that.
People are searching for information through search engines by typing keywords. So, you are also competing in keywords that are relevant to your business. There is chance when you are optimising your local business so it can be found easily by your neighbourhood. Yet, there are still many things to know and do.
The next ugly fact you have to deal with is that you will need the other sites, influencer bloggers or website owners to mention about your business and link to your site in powerful way.
Conventionally, people who are suggesting you about certain shop in town can brings benefit to that shop. That is also happening on digital marketing related to the SEO practices. The more sites who are mentioning about your business and linking to it with certain anchor text especially related to your targeted keywords, that it will helps developing your site’s Domain and Page Authority (DA/PA). The higher its get (scale started form 0-100) the better.
And, that is also how your site can get the traffics from the other sites since their visitors are able to click the link and redirected to your page. In the same time, it will also helps your site to be on the first page of Google for the certain keywords. Therefore, researching the keywords are also important as well as getting the quality “backlinks” from the other sites.
Now, imagine is your new site has been on the very top of Google result pages, how do you know that the other competitors won’t be on your position? You will really need to know how to maintain that position since the beginning so your site won’t be moved down drastically.
SEO is not a day and a night campaign. You will do it even for years base on how hard the search engine competition levels (low, medium, high) for your industry. And to be honest, many people have not been knowing about it. You can’t even meet the SEO specialists easily since they are working online and many communication occurring through email and phone. So it can be a challenge as well.
But you don’t need to worry about this. Your search engine optimisation can be started anytime. The sooner, the better. If you want my suggestion, you can hire the Bali SEO for that so you don’t have to start many things since the business itself has been taking more of your times.
Thus, some of the ugly truth about making SEO as your digital marketing solution. Ever since it is quiet hard and a challenging thing, you don’t have to do it by yourself. Simply hand over the responsibility to the team you have put the trust in them. It is a good investment for your business, so you’d better started off sooner.